WHAT WE DO

Defyned Brands is a premier developer, marketer, distributor and multi-channel retailer of best-in-class vitamins, supplements and apparel. For over 10 years, we have helped hundreds of thousands of customers reach their health and wellness potential.

4 Supplement Brands

55+ Wholly-Owned Retail Locations

100+ Unique Products

100% Employee Owned

OUR BRANDS

NutraOne

CORE VALUES

GRIND

We put our heads down and grind day in and day out because we know that in order to seize the moments when opportunity strikes, we must be present and ready.  Through ups and downs, wins and losses, we continue to push through adversity to success!

COMPETE TO WIN

We play to win in everything we do. Our collective drive motivates us.  We are not satisfied with merely succeeding, we demand to be the best at what we do. Yet, we remain humble in defeat, recognizing there are always learnings that will lead to future successes.

SELF IMPROVE

We enjoy the journey: both personally and with our customers.  We focus on mind, body and soul, setting goals for each area of life.  We recognize that incremental gains lead to outsized results, one day at a time.  We never stop learning.

DRIVE RESULTS

Our other core values are all for naught if we aren’t delivering results.  Both personally and professionally, we have extremely high expectations for both ourselves and those around us.

Mission

To deliver outstanding results for our customers.


Vision

Create a culture obsessed with delivering results.


OUR LEADERS

CEO

Brian Marver
CEO

Seasoned entrepreneur with a passion for producing outstanding teams and products.

Charlie Hartwig
CIO

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COO

Cody Stephens
COO

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CFO

Drew Powell
CFO

Purposeful and mission-driven designer of transformational changes in organizations.

Jared LaMantia
CMO

12+ Years of DTC marketing with a focus on consumer journeys.